Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from ExpressionsHomeDecor.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse, we gather information about the individual web pages or products you view, referral websites or search terms, and your interactions with the Site. This is collectively referred to as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device that often include a unique identifier. For more information about cookies and how to disable them, visit All About Cookies.

  • Log Files: These track actions on the Site, collecting data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic files that record browsing information.

When you make a purchase or attempt to do so, we collect specific information from you, including your name, billing and shipping address, payment details (e.g., credit card numbers), email address, and phone number. This is called “Order Information.”

When we refer to “Personal Information” in this policy, it includes both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Order Information to:

  • Fulfill orders placed through the Site, including processing payments, arranging shipping, and providing invoices and order confirmations.

  • Communicate with you.

  • Screen orders for potential risk or fraud.

  • When consistent with your preferences, provide you with information or advertising related to our products and services.

We use Device Information to:

  • Identify potential risk and fraud, particularly through IP addresses.

  • Improve and optimize the Site by analyzing customer browsing and interaction patterns.

  • Assess the effectiveness of marketing campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to facilitate its use as described above. For example:

  • We use Shopify to power our online store. Learn more about Shopify’s privacy practices here.

  • We use Google Analytics to understand customer interactions on the Site. Learn more about Google’s privacy practices here or opt-out here.

We may also share your Personal Information to comply with legal obligations, enforce our rights, or respond to lawful requests such as subpoenas or court orders.

BEHAVIORAL ADVERTISING

We use Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. For more details on targeted advertising, visit the Network Advertising Initiative.

You can opt out of targeted advertising using these links:

You can also opt out via the Digital Advertising Alliance’s opt-out portal.

DO NOT TRACK

We do not alter our Site’s data collection practices in response to “Do Not Track” signals from browsers.

SMS/MMS MOBILE MESSAGING MARKETING PROGRAM

We respect your privacy and only use information you provide through the Program to send mobile messages and respond to you if necessary. This includes sharing data with platform providers and vendors assisting in message delivery. We do not sell or transfer phone numbers or customer data for profit. However, we may disclose information to comply with legal obligations or protect our rights. By completing forms or providing information, you agree to its accuracy. Misuse of the Program may result in restricted access or legal action.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise this right, contact us using the information below. Additionally, your information may be processed to fulfill contracts with you or for legitimate business interests, and may be transferred outside Europe, including to Canada and the United States.

California residents can request details on how we disclose information to third parties for direct marketing purposes under California Civil Code Section 1798.83.

DATA RETENTION

We retain Order Information for our records unless and until you request its deletion.

MINORS

The Site is not intended for individuals under 18 years old.

CHANGES

We may update this Privacy Policy to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information, questions, or complaints, please contact us via email or through the Site’s contact form. At Expressions Home Decor, we are committed to protecting your privacy and ensuring transparency in how we use your information. Email: infor@expressionshomedecor.com